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Making advanced AI development more accessible to businesses

ENACT AI

NAPSC is the flagship platform behind ENACT AI. It is a no-code/low-code AI customisation and deployment platform designed for organisations that have valuable data and a clear AI use case but do not have large in-house machine learning teams.

  • AI Platform
  • No-code / Low-code
  • Product Strategy
  • Market Research
  • Discovery
Conceptual ENACT AI visual: your data flows into NAPSC, which prepares and processes data, customises the model, fine-tunes or uses RAG, evaluates and deploys, producing your customised AI solution
Conceptual diagram of where NAPSC sits between an organisation's proprietary data and the underlying AI models. Not a product screenshot.

Project overview

Project
ENACT AI, and its flagship platform NAPSC
Product type
No-code / low-code AI customisation and deployment platform
Context
Product management role
My role
Product Manager
My work
Product Management · Product Strategy · AI Product Development · Market Research · Discovery

01

The Problem

Businesses want to use AI. Building it is another matter.

For many startups, SMEs and specialist organisations, adopting advanced AI means dealing with significant barriers.

Technical complexity

Building and maintaining machine learning infrastructure requires specialist expertise.

Data preparation

Proprietary business data often needs substantial preparation before it can be used effectively with AI models.

Development cost

Creating custom AI systems from scratch can require significant engineering resources.

Specialist expertise

Many organisations have valuable data and strong use cases but lack dedicated machine learning teams.

The opportunity behind NAPSC was to reduce this complexity and make the path from business data to a usable AI system more accessible.

02

The Product

From proprietary data to a customised AI solution.

NAPSC is designed to guide organisations through the AI development lifecycle in a no-code/low-code environment.

The AI development workflow

  1. Business data

  2. Prepare and process data

  3. Choose an AI approach

  4. Fine-tune model or use RAG

  5. Evaluate

  6. Deploy

  7. Monitor and improve

Bring your data and business problem. NAPSC helps turn them into a customised AI solution.

03

Product Capabilities

Data preparation

Automated workflows to help prepare proprietary business data for AI use.

Model customisation

Support for configuring and fine-tuning models without requiring users to build the underlying ML infrastructure themselves.

RAG

Support for retrieval augmented generation where connecting a model to proprietary knowledge is more appropriate than fine-tuning.

AI guidance

Guidance through the development process to make sophisticated AI workflows easier for non-specialist teams to understand.

Model evaluation

Tools for evaluating model performance and helping users understand model quality.

Deployment

A path from experimentation and customisation towards scalable deployment.

Configurable development paths

Different workflows depending on the organisation's data, use case and chosen AI approach.

Future platform opportunity

Future concept

Potential expansion into an AI tools or model marketplace. This is a future concept rather than functionality that was built.

Items marked as future concepts were part of the platform's longer-term direction rather than functionality presented as shipped.

04

A Key Product Decision

Fine-tuning isn't always the answer.

One important product consideration was avoiding the assumption that every proprietary AI use case requires model fine-tuning. The platform concept considered both fine-tuning, for cases where adapting model behaviour is appropriate, and retrieval augmented generation, for cases where organisations primarily need an AI system to work with their proprietary knowledge.

Business problem

Fine-tuning

Adapting model behaviour to the organisation.

RAG

Connecting a model to proprietary knowledge.

Customised AI solution

The technology should follow the use case, rather than forcing every customer through the same AI development path.

05

Who It Is For

AI capability without an entire ML department.

Startups

SMEs

Specialist organisations

Operational teams

Particularly organisations that have valuable proprietary data, a defined AI use case and limited internal ML infrastructure. NAPSC was not positioned as simply AI for everyone.

06

Market Entry

Start focused, then expand.

Rather than attempting to serve every industry immediately, the initial market strategy identified renewable energy as a potential entry vertical. This created an opportunity to explore industry-specific workflows and templates rather than expecting every customer to configure an AI system from scratch.

Strategic direction, not achieved expansion

  1. Renewable energy

  2. Industry-specific AI workflows

  3. Validate the platform approach

  4. Potential expansion

  5. Manufacturing · Industry 4.0 · other specialist sectors

07

Product Principle

Hide the infrastructure complexity, not the important decisions.

NAPSC is intended to make sophisticated AI development more accessible while still giving organisations visibility and control over how their data, models and evaluation processes are handled.

08

Making AI Evaluation Understandable

Another product challenge was how to expose sophisticated machine learning concepts to users who may not be ML specialists.

Model evaluation could include technical measures such as perplexity, but the product experience needed to translate model quality into information users could understand and act on. I treated this as a product and user experience problem rather than a case of presenting technical metrics without context.

09

The Platform Opportunity

Company data + business problem

NAPSC

  • Data preparation
  • AI guidance
  • Model customisation / RAG
  • Evaluation
  • Deployment

Specialised AI application

Business workflow

NAPSC sits between an organisation's proprietary data and the underlying AI models, rather than being another interface on top of a single model.

10

Why This Matters

ENACT AI is not simply another application built on top of a single AI model. The product opportunity is the workflow and infrastructure layer that helps organisations move from proprietary data and a business problem to a specialised AI system without having to build the entire machine learning stack internally.

The bigger product question

How much of AI development can we make accessible without hiding the decisions that genuinely matter?

That is the product challenge at the centre of NAPSC.

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