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Work

Products, problems and case studies.

Each case study follows the same structure: the problem, the evidence, the decisions and what I would do next. Any information that is not yet published is clearly marked.

Rethread: Making fashion access more flexible through clothing rental

01 · Making fashion access more flexible through clothing rental

Rethread

A mobile marketplace exploring how users can access clothing for specific occasions without continually purchasing items they may rarely wear.

  • Marketplace
  • Mobile
  • Product Discovery
  • User Experience
  • MVP
  • Sustainability
ENACT AI: Making advanced AI development more accessible to businesses

02 · Making advanced AI development more accessible to businesses

ENACT AI

NAPSC is the flagship platform behind ENACT AI: a no-code/low-code AI customisation and deployment platform for organisations with valuable data and a clear AI use case but no large in-house machine learning team.

  • AI Platform
  • No-code / Low-code
  • Product Strategy
  • Market Research
  • Discovery
GÍDA LEGACY: From language learning to a digital cultural home

03 · From language learning to a digital cultural home

GÍDA LEGACY

A cultural education product helping African diaspora children build stronger connections with their heritage through language, stories, culture, play and family experiences.

  • 0→1 Product
  • AI
  • Customer Discovery
  • Cultural Data
  • Education
REMOTE EDGE: Making high-volume remote job applications faster without removing candidate control

04 · Making high-volume remote job applications faster without removing candidate control

REMOTE EDGE

A remote job search and application platform that uses AI to turn a résumé into a job profile, surface roles candidates are actually eligible for and reduce repetitive application work through browser-assisted autofill and tracking.

  • AI
  • Product Strategy
  • Automation
  • Privacy
  • JobTech